2018-03-22 / Auto View

Road Trip!

Chevrolet Teams Up With Data Scientist To Create Epic Family Trip


The Harris Poll survey commissioned by Chevrolet found that spending time with family ranks at parents’ #1 favorite thing about road trips. The Harris Poll survey commissioned by Chevrolet found that spending time with family ranks at parents’ #1 favorite thing about road trips. Chevrolet enlisted the expertise of prominent data scientist Randy Olson to help families make the most of their spring road trip plans. Olson created a map using a custom algorithm to plan an efficient route through all 48 contiguous states, with stops at 48 of some of the best-known and most beloved family vacation spots across the United States.

According to a recent national survey commissioned by Chevrolet, spending time with family and exploring new and interesting locations were U.S. parents’ top two favorite aspects of family road trips.

From national landmarks to thrilling theme parks and everything in between, this data-driven map provides an efficient route between destinations with the least amount of backtracking and stress — an important consideration for traveling families.

“This map is designed so road trippers can start anywhere and drive as much or as little as they like,” said Olson. “Across the U.S., people can create their perfect route, whether staying close to home or embarking on a once-in-a-lifetime 48-state journey.”

To traverse the entire 48-state route, travelers would spend more than 214.56 hours (approximately 9 days) on the road and log 13,389 miles on the odometer — not including time or mileage for overnight breaks and detours. “Road trips are about creating shared memories and quality time with family and friends,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “And when on the road, travelers can trust Chevrolet vehicles to help get them where they’re going reliably. Chevy is now the only brand to earn J.D. Power Dependability Awards for cars, trucks and SUVs three years in a row.” Chevrolet earned J.D. Power Dependability


The Harris Poll survey commissioned by Chevrolet found that spending time with family ranks at parents’ #1 favorite thing about road trips. The Harris Poll survey commissioned by Chevrolet found that spending time with family ranks at parents’ #1 favorite thing about road trips. Awards for Most Dependable Compact SUV,

Midsize SUV, Large Light Duty Pickup and

Midsize Car.

The national survey commissioned by Chevrolet also found that parents typically bring an average of 6.6 mobile devices in the vehicle on family road trips. Technology offered in vehicles such as the all-new Chevrolet Traverse, Equinox and Trax can help keep travelers entertained and connected with available 4G LTE Wi-Fi2, built-in navigation and Apple CarPlay and Android Auto compatibility.

Chevrolet also worked with Olson to curate shorter road trips for families looking to explore different parts of the country in-depth, including the Midwest, the Northeast, the West Coast, Texas and Florida.


Buckle up! A new survey from Harris Poll and Chevrolet finds that the spirit of the American family road trip remains alive and well. Buckle up! A new survey from Harris Poll and Chevrolet finds that the spirit of the American family road trip remains alive and well. The Midwest trip includes stops at the Detroit Institute of Arts, Sleeping Bear Dunes National Lakeshore near Traverse City, The Rock and Roll Hall of Fame Museum in Cleveland, The Indianapolis Motor Speedway and the Harley-Davidson Museum in Milwaukee.

— Content

Chevrolet Communications

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