2018-03-15 / Auto View


Dodge//SRT Shakes Things Up with Old- School Muscle and Modern Styling

Dodge//SRT answers enthusiast demand with a wide variety of models, trims, engines, packages and some of the most recognizable high-impact and heritage hues designed to flaunt the legendary Dodge performance attitude. For the latest in customization on Challenger R/T Shaker, R/T Plus Shaker and 392 HEMI Scat Pack Shaker models, the allnew Shakedown Package is added to the vast array of stripe options available on Challenger.

“Dodge//SRT has a rich history of using iconic heritage and high-impact colors and unique graphics to make our vehicles look custom, straight from the factory,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and Fiat – FCA North America. “Whether a customer remembers B5 and Plum Crazy from when they were new in the ‘60s and ‘70s or they’re a new customer today, these paint colors and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”

2018 Dodge Charger in B5 Blue. 2018 Dodge Charger in B5 Blue. Uniting old-school muscle and modern styling, the Shakedown Package adds unique asymmetrical black racing stripes that flow up and over the rear decklid and roof, then around the Shaker hood scoop, white-face gauges on the instrument cluster and an upgraded Alpine audio system. With the upgraded audio system, the R/T Shaker receives six premium speakers and a 275-watt amplifier, and R/T Shaker Plus and 392 HEMI Scat Pack Shaker receive nine premium speakers and a 506-watt amplifier. The Shakedown Package was inspired by the 1971 Dodge Shakedown Challenger that debuted at the 2016 SEMA show. The Shakedown Package is available on the following Challenger models with all exterior colors for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995:

2018 Dodge Challenger T/A in Plum Crazy. 2018 Dodge Challenger T/A in Plum Crazy. Challenger R/T Shaker and
R/T Plus Shaker:
• Powered by the 5.7-liter HEMI
V-8 engine with up to 375 horsepower
paired to a standard six-speed manual
transmission, or available with the paddleshifting TorqueFlite eight-speed automatic

Challenger 392 HEMI Scat
Pack Shaker:
• Powered by the 6.4-
liter HEMI V-8 engine
with 485 best-in-class
naturally aspirated
horsepower paired to
a standard six-speed
manual transmission,
or available with
the paddle-shifting
TorqueFlite eight-speed
automatic transmission
New for 2018, B5 Blue
and Plum Crazy exterior

paint colors are now available on all 2018
model-year Chargers and Challenger
T/A, T/A Plus and T/A 392 models (all
other Challenger models late availability),
bringing a sense of nostalgia and powerful
bursts of color to highways and dragstrips
across the country.
Since 1969 and 1970, B5 Blue
and Plum Crazy have been two of the
most desired paint colors for the Dodge
Challenger and Charger. Enthusiast
demand is being answered with the return
of these two iconic colors – as the signature
paint color is directly associated with
high collectability and the famed “Moparor no-car” legacy. Factor in the widest
performance range ever for the 2018
Challenger and Charger lineup and it’s a
perfect time to paint the Dodge brand’s
iconic muscle car arsenal with these
nostalgic colors.
Most car shows or classic car auctions
show examples of these colors that rolled
out of the factory more than 40 years ago.
Known as High Impact Paint (HIP), the
roster included names such as Panther Pink,
HEMI Orange, Top Banana, Sassy Grass,
Go Mango and Plum Crazy.

Return to top

Copyright © 2009-2018 The Burton View, All Rights Reserved

Click here for digital edition
2018-03-15 digital edition